Before Social Media we all remember a time when our activities and emotions didn’t come with share button and filters only comes in Photoshop and now we see that how this technology change the way we attract. It’s connecting Friends, Families, catalyzing revolutions and electing leaders.
The 21st century was young and the social media come out in the form of MySpace pages and messaging platforms. In 2005 Social media is only for Entertainment. Some brands were spread their messages on TV commercials and magazines while other dabbling with MySpace pages. In 2005 YouTube was also launched and Facebook was launched in 2004.
2008- Beginning of Social
2008 was important year. As the Obama era begins, Facebook hits 100Million active users and gave us the like button. The world also begin tweeting but the 140 character limit for tweeting is so irritated for users and many user think it is useless because of its character limit issue. Users were also confused by seeing Hashtag (#) but in the daily vocabulary we see hashtags regularly and #blesses were on top at that time.
In 2008 brand presence on social media is largely limited for many users; Limited brands invest in Facebook young advertising platform. Digital marketing is growing but social media was still not preferred by many brands, Brands having lucrative marketing budgets do experiment in social media. In 2008, Social media was not taken seriously but determine to change the world. We start poked friends and start follow celebrities we adore. We share something with friends we want to. President tweet on twitter and we realise that this news was real.
2010 — Social Ladders
By 2010, Social media expand continuously. Instagram and Pinterest focus on content apart from conversation. These platforms also provide us only photography sharing platform, Soon wedding pictures were inspired by Pintrest boards and instagarm becomes photography collection platform. A throwback Hipstamatic is the only photo filtering app. Many of the users join social media hence Sponsored ads will not spread out on our newsfeeds. Facebook when launch their first mobile app and customers become fans of a brand they love. Gradually we saw now social media is in our pockets and quick to use when we want to.
2012 — Social Warriors
In 2012 our newsfeeds filled with campaigns and “Like to support” is an option means user can changed their profile pictures in the support of social cause. Social media also become the tool for social change, this is also become future of activism. 2012 was the year when Facebook reach 1 billion users. Brands were not thinking that their business page should be on facebook or not now they think how they should succeed on Facebook. The postlikes and the page followers are the aim of the game the success on this platform is the visibility of number in the form of page followers and budget were meaningful investment in advertisement in facebook, branding and advertisement is the key feature foe the facebook success and from ads manager they can easily view their ROI.
2015 — Social Hype
By 2015, Social media becomes the center of many things we consumed. The tweets were considered as news source and content was delivered via click-bait headlines. Around this time people share less personal information and while connecting through friends and family they like to follow articles, memes and videos pages.
In Marketing Teams
Social media becomes the pillar of marketing departments. The emoji and #hashtag were actually become kind of important. Most business had their facebook page and instagarm to follow. As the research Plumber shop and carpenter shop too have their business page on facebook and instagram account they also now understand the importance of social media. Social media managers after handling the ads account will become analysts and strategists. This was the hectic time for the Facebook page owners because every business uses Ads manager and run their Ads only they win who runs an static ad and reach to specific audience. The marketing platforms on social media changes the branding strategies of brands.
2019 — The (Social) Butterfly Effect
In 2019 our attractions is with social is increasing in one way or another way, Whether speaking with friends, find new article about any topic, consuming news, redecorating homes or get training of something we mostly uses social media platform. Many said that social media is a waste of time and it distract from the work, In January 2018 Mark Zuckerberg even announced that they change newsfeed that we can reduce our time on facebook but improve the quality of that time. Because they also realize that our newsfeed mislead users and this is kind of big deal.
Social Marketing Key
Online media is totally different key; the brands owners understand it very clearly that social success of a brand is now depend on Marketing. Social media is now the online outlet for branded content and customer interactions. But now algorithms changed and now branded content also struggling to come in front of every page followers and organic content drop straight down at high speed and now the brands attracts with the social stars and take help of influencer marketing for their content or product branding. Commercial ads also work but according to previous result now the spending becomes little bit high. When marketing executed well then you got amazing return on investment. But what is next? As we predict that our feeds becomes totally different in the next few years.
Social Media wants to provide you Better, Smarter Content
The standard of content will need to increase in order to cut through the noise, Content is infinite, but now users think the time we spend on reading is useless. Now social media wants to rank that content that is relevant and meaningful. Good content and relevant advertising provides you better return on investment. If you have good organic reach then you should focous on relevant content according to the topic the users interact with it may react on your content not all but little bit of readers may react.
Social media is not going anywhere this helps to connect people in better and faster. These platforms continue growing and we see brands producing relevant content for the users, instead of contribute in spam. There are overall 2.62 billion users connected in social media around the world. Popular social media platform are:
Below let we give you small description of these popular social media websites.
On February 4, 2004 Facebook was founded by Mark Zuckerberg, as well as Eduardo Saverin, Andrew McCollom, Dustin Moskovitz, and Chris Hughes. It is started as a social media website for only Harvard students then it quickly spread out and after 2006 anyone can use Facebook above the age of 13 years. Behind Google and YouTube only Facebook got the #3 rank on the Alexa traffic rankings. Currently Facebook has approx 2.3 billion active users around the world.
On March 21, 2006 Twitter was founded by Noah Glass, ack Dorsey, Evan Williams and Biz Stone. In starting they give character limit of 140 characters this policy held onto 2017 and now it doubled the character limit. Today it has around 335 Million monthly active users.
On October 6, 2010 instagram was founded by Kevin Systrom and Mike Krieger. From first they separated them out from the other social media platforms they focus on only Images and videos this platform cross 2 million registered users in two months currently 1 billion active users uses instagram.
On September 2011 Snapcat was started by Reggie Brown, Bobby Murphy, and Evan Spiegel. Its feature is one user can send their live photo to other user that is disappeared in some seconds. That is something snapchat comes with new feature. Now it allow people to sharethier story for 24hrs now, currently 186 million active users connect with snapchat.