Shopping from the internet sites is easy for a user to buy something, but a Mobile App will make online shopping more comfortable then internet sites and mostly user prefer shopping from e-commerce app. Over 29% of users make purchase from their phones. Clearly traffic rates of mobile users are higher than desktop.
If you are still hesitating for development of mobile for your e-commerce business then you are too late number of mobile users increased According to Statista, e-commerce transaction value each approximately $700 billion at the end of year 2019. Mobile app makes shopping experience easy for users because users got lot of new features in mobile app and new features attract more users day by day.
Why you should develop shopping app for your business.
Worldwide from 2015 number of mobile phone users increases and by 2020 4.68 billions users uses mobile devices. We also prefer mobile device for maximum use in our daily routine. Mobile devices are overcome to computer devices because mobile devices are easy to carry and we are able to go online anytime we want. Users love using mobile apps because there is no ads and popup that irritate all customers. Apps give push-notification for every update of e-commerce store and discount coupons etc. Purchase process is fast by one click we can order from App and apps are quicker than websites. In app you will get some extra and convenient features like camera, GPS, scanner etc. While developing an e-commerce app you should focus on what feature are important for your app.
E-commerce Mobile App Features
Always make an App that are easy for your users to perform the action they want to do, Push-notification is the key for an E-commerce app you can send updates to your app users and discount coupons. If you are creating an app for ios(Apple Phones) requires APN (Apple Push Notification) and if you plan to make for android platforms then you required GCM (Google Cloud Messaging). But it’s good that you make App for both platforms like ios and android are definitely good for your business because Smartphone’s users uses both platform so it is useful for you to increase sales of your e-commerce stores. User when search on your app the first step they take is to go on you Category section where he can find catalog with categories here user can search and see their product category wise you can manage your category option through the admin panel that is developed by developer. Now we come on payment methods the more payment is more easy to do payment for users, there are some popular payment options e.g., Paypal, Cash on delivery and direct bank transfer etc. these payments option you need to integrate in your app. After purchase a product buyers always eager to get their product on time so Tracking Order is must you should use in your app so that user through an reference number can easily track their order and it’s good if you send them SMS or any other notification regarding delivery that the parcel is in processed or delivered. It does also make your brand image good and from this you every time connected with your customer. Shopping Cart through these users can add products in Cart and they can make purchase when they want to or you can send customer and cart reminder. Customer Support in app is a golden key or you can contact through your customer from email, online chat and through your call also. Comparison Feature so that user can compare different category products because every product having different characteristic and user can get valuable product according to their need. Currency Converter for attracting foreign customers you can use this feature. Virtual Fitting Room this implement can affect on your business and bring profit for you.
Shopping Apps can do a lot for your e-commerce business, in the old days customers sit in front of computers click on every page through mouse then place order, but now through the fast forward apps with few taps user can easily order and 24/7 user can use app anytime. Mobile commerce increase simplicity for user for purchase and making payment is safe through app because in app we get multi-level authentication. We thanks to the M-commerce because we can keep track demographic data of user. The rate of using e-commerce apps is high in younger generation they are highly addicted to Smartphone and e-commerce.