Spending on video to connect with consumers during the lockdown led to a higher return on investment. This was revealed in Digital 2021: Adapting to the New Normal, a report released by Octane Research and DMA Asia. Octane Research conducted a survey with over 250 leading Chief Marketing Officers (CMOs) and leaders from India as part of their research and tried to find out the impact of Kovid-19. DMA Asia is now the largest community of progressive and brave marketers.
According to the report, 62 percent of CMOs in India reported that spending on videos for consumer outreach provides higher return on investment. decided to improve their video quality for SD.
Take advantage of the Internet. According to the online marketing report published on Octane’s tenth anniversary.
The report states that videos are the most important type of content for consumers that attracts them the most. Marketers reported that video along with live streaming attracted consumers the most on their brands. Social media has also been a leader in wooing consumers.
Talking about 5 top notch channels that entice consumers, blogs and email campaigns are among them. Apart from this, updates through promotion and traditional SMS also come in 5 top notch channels.
Content marketing in India has carved a niche for itself in the budget of marketers. Effective content management practices promote online media and are expected to increase in 2021.
Video remains the most appealing type of content for consumers. It gives a very good return on investment, with 61.8 percent of respondents using content marketing strategies for videos and webinars.
According to the report, 51 per cent of CMOs in India admitted that they use branded pages, microsite and social media handsets for marketing promotion and to entice consumers. Promotional microsites are very effective in attracting consumers’ attention.
They are an excellent means of conveying special promotional content to consumers. CMOs in India use their brand’s social media handles to reach their followers. Brand ‘Converse’ also conducted a campaign to connect with consumers in new ways.
As far as emailers and newsletters are concerned, 43 per cent of CMOs in India who participated in the study ranked email third in terms of the impact of returns on investment. According to Campaign Monitor, the open rate for email increased 16 percent in March and 19 percent in sending email. The year 2020 has been an impressive year for marketers in India, with most of these marketers planning to invest in the influencer marketing program in 2021, as it is an effective means of engaging with consumers and raising awareness among them. Celebrities also regularly conduct Instagram live sessions to stay connected with their fans.
Nidhi Malviya is fun loving girl. She writes at NoobFeeds about various topics related to Finance, Technology, Business etc.