This strategy of Reliance will be different from big e-grocery companies like Big Basket, Amazon and Grofer. In this strategy of Reliance Retail, grocery stores will supply goods to consumers by taking goods from Reliance or other stores.
Reliance Retail is now changing its strategy. The company will no longer sell packaged food, grocery and FMCG products to customers on its Jio Mart platform. Instead, it will tie up with the consumer’s neighborhood grocery store and send goods to your house from there. These shops will be franchise partners of Reliance Retail.
Strategy aside from Big Basket, Amazon and Grofer
This strategy of Reliance will be different from big e-grocery companies like Big Basket, Amazon and Grofer. In this strategy of Reliance Retail, grocery stores will supply goods to consumers by taking goods from Reliance or other stores.
If the consumer orders any goods that are not with the grocery stores, then in such a situation, Reliance Retail will supply the goods to them and divide the margin equally. However, Reliance will continue to supply other perishable things like fruits and vegetables from its stores and fulfillment stores.
Business to business cash and carry store format will be closed
Reliance has planned to close its Business to Business Cash and Carry Store format for the present. Reliance Market will act as a fulfillment center for business to business delivery to the grocery. Grocery stores will book their online orders on this.
Orders will be delivered at their stores. Under its new model, Jio Mart will start delivering goods to consumers on behalf of the grocery in the June quarter. First this scheme will start in 30 cities. Under this, 56 thousand grocery shops have signed up.
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